Carolee: Jewelry Catalogs

Carolee Basic Essentials Catalog

I am responsible for the layout, pre-press and coordination of all of the catalogs and marketing materials for Carolee LLC, a leading fashion jewelry company.

This particular catalog was originally created by the sales team… as an Excel file. This presented quite a challenge to edit and print, as Excel does not produce files suitable for a catalog layout. Adobe to the rescue!

During my tenure at Carolee, I have instituted standards for layout and design that have raised the consistency and quality of the materials produced by the marketing department. Keeping print coordination and pre-press processes in-house has also substantially lowered costs.

Comments are closed.