Carolee Charms

Carolee Charms

This is a six-panel, tri-fold brochure featuring Carolee’s line of charm jewelry.

I developed the concept for the piece and then supervised the photography, performed the design and layout, and coordinated the printing. As the project deadline loomed, I discovered a small but serious problem with the press proofs. Fortunately, my experience enabled me to offer instruction in the pre-press room on how to fix it.

The charm program has been wildly successful at the retail level, and this piece has been reprinted several times. The total print run thus far is 25,000 pieces.

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