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Counselor Kit, The College Board
Counselor Kit, The College Board

This was a custom-designed direct marketing project for the College Board. The target audience of this mailing was High School Counselors to help them disseminate information about college planning, financial aid and making higher education a reality for as many students as possible. The kit consisted of a custom box, broch…

Multimedia

Video/Music Production, The College Board
Video/Music Production, The College Board

This video was a special cut done for a major direct mail marketing pilot as well as for use on the College Board's many web properties and its Youtube channel.…

Digital

AditUp Mobile App
AditUp Mobile App

AditUp mobile app is designed to eliminate the need for clipped coupons and customer loyalty cards. The vendors sign up and get to design their own promotions and can capture customer information. The customer signs up and joins their favorite businesses. The business launches a promotion and all of the subscribed customers…

Project Management & Production

Sweetooth Bakery, Katonah, NY
Sweetooth Bakery, Katonah, NY

sweetoothkatonah.com I was project manager and layout artist for all of the Sweetooth Bakery’s collateral items including: t-shirts, custom-embroidered aprons, floor mats, boxes, mugs (travel and ceramic), coffee club cards and business cards in addition to several newspaper/media ad layouts. This bakery opened in Nov…

Training & Consulting

Regional Technology Trainer, FedEx Kinko's
Regional Technology Trainer, FedEx Kinko’s

As a Regional Technology Trainer, I was responsible for the digital career path of over 600 team members. I taught digital file preparation and output; layout; and the general odds, ends, and quirks of working for a company with the size and scope of FedEx Kinko's.…